Oops. New Zealand stamp values William 42% > Kate and lets you split them apart. http://bit.ly/lZOQTV #royalwedding
I just hit “skip intro” on an agency website and had to chase a logo across the screen to click it. Not kidding.
Ha! Do a Google search for “anagram” and read their Did You Mean suggestion. Those guys. #easteregg
Naked recommended Kleenex “not do social”. As in not encourage brand engagement? Create ads not worth sharing? I don’t get it. #mirren
“The dead founders aren’t much help.” -M.Farmer on agency habits of leveraging legacy names. #Mirren
“Immediately respond to an RFI with your own RFI.” (paraphrasing). -T.Finneran, AAAA #mirren #youtrythatfirst
Is any brand having more fun these days than Skittles? http://youtu.be/oG694oqcpao
Is there a support group for domain name purchase addicts?
To raise awareness of their first new product launch in a decade, Oscar de la Renta is giving out 5,000 free samples. They had Buddy Media create a tab to collect names and addresses - a pretty simple execution - but we don’t know who’s going to do the global fulfillment.
It’ll be interesting to see how high their fan base and interactions jump - especially if the fans expect more than 5,000 samples. We don’t have a fan count at the time of their campaign launch (Friday April 1st @10am) but three days later they were up to 120k. Once Mashable posted this write-up they jumped another 15k and are now sitting at 135k (Monday April 4th, 7pm.)
Pretty high interactions, 2x the industry standard. They’re currently sitting at an average 272 likes, 39 comments per post. Active Page, active community managers averaging 2 or 3 per posts/day. Looks like a success story in the making.
There are more gamers on Facebook than all video games combined. -Ari Steinberg, Facebook Studio Live
Some creative usernames here at Grip @bigorangeslide. My favs: @ZenDonut, @bensofsteele, @kissthebandit. http://bit.ly/fbYqZj
RedBull.com has a secondary nav link called “HOLY SHIT”. Could this brand have any more fun?
“We spend 40% of our budget online now. 3 yrs ago it was 5%.” -Nick Utton, CMO of eTrade. #adwk